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Want to Reduce Fuel Costs and Injury to Your People? Use AI on your Boats

Updated: Mar 21, 2023

(And Include this in your PSGP funding request)

WATCH THE WEBINARS “AI on Your Boat(s)”, Parts 1 and 2, by clicking here.

As a manager or supervisor within a maritime agency or division, how important is the safe and efficient operation of your boats? How important would the ability to provide adaptive speed guidance for safety and fuel efficiency be to your operators? What if sensors on a vessel could accurately monitor impacts and vibrations as the vessel moved through the water — displaying real-time alerts to the operator (and on shore to the supervisor) when impact thresholds are exceeded? What if using collected, calculated and forecast data, a weather-adaptive route guidance system finds the optimized route to follow on your operator's next SAR case or LE mission, in order to ensure that the trip is safe and fuel efficient? And what if you, as a manager, can monitor status and location of all vessels when operating and when idle, including engine hours, fuel rate, battery voltage, water depth, oil temperatures and pressure — and extend the lifecycle of that platform?

The NMLEA's next STAR Product is Hefring Marine'sIntelligent Marine Assistance System (IMAS), as it tackles two of the largest cost and risk drivers of fleet operations: accidents and fuel consumption. The solution is an on board Artificial Intelligence (AI) that saves fuel, reduces carbon emissions and improves safety with real time sea navigation that continuously improves as the AI learns. "These are critical elements of operations within the United State's port security, maritime public safety, emergency response community," said Mark DuPont, the NMLEA's Executive Director. "And as this software system is being piloted through the STAR program in key areas of the United States, its value to agencies, departments and marine units is showing how it is paying for itself instantly."

The Hefring Marine smart navigation system is in use by many organizations and operators of vessels that engage in high-speed operations in many parts of the world, including Icelandic Search and Rescue, the Canadian Pacific Pilotage Authority, the Norwegian Sea Rescue Society and the Swedish Sea Rescue Society. Boat builders all around the world are also including the IMAS software, including names like Viking Norsafe in Norway, PFG Group in Australia, Bernhard Schulte in Germany and SAFE Boats in the U.S.

"The original goal of developing the system was to increase the safety of seafarers, as research has shown that up to 96% of accidents at sea can be attributed to human error," said Karl Birgir Björnsson, CEO of Hefring ehf. "In recent years, the artificial intelligence that controls the smart navigation system has led to further development, and by analyzing the data collected by the system, it is possible, by adjusting speed and direction, to reduce fuel consumption and carbon emissions by up to 20%. The system can therefore increase the efficiency of the operation and save users considerable fuel costs while reducing the environmental impact."

To learn more about Hefring Marine, you can go to their website at For a demonstration of the software, or for more information that you can use in your Port Security Grant request, you can contact the NMLEA team at

To watch the whole interview with Karl, and a demonstration of the IMAS software, check out the webinars “AI for Your Boat(s): Part 1 and 2” by clicking here.

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